( دور الذكاء الاخلاقي في ادارة سمعة المنظمة ) بحث تطبيقي لآراء عينة من اعضاء الهيئة التدريسية في كليتي العلوم والزراعة في جامعة الكوفة

The Purpose : The paper aims at defining the relation and the impact between moral intelligence by its dimensions (empathy, conscience, self-control) and the Department of organization reputation management during its dimensions (Innovation, social responsibility, service Quality). The paper Method: The paper problem is identified in a number of questions focused on the nature of the correlation and effect between the research variables, and for that a scheme supposedly has been put to search with reflects the two hypotheses President, and to ensure the validity of hypotheses they have undergone all of the multiple tests to make sure of their validity. The questionnaire was used to Find a way to get to the data. The paper Methodology: Used the descriptive analytical research method as a method of research. Research community (166) from the university leadership at the University of Kufa college of science and agriculture and was applied in the selection of the random sample (36) and the commander of collectors represented the sample proportion (22%) of the overall research community. The data was analyzed using a set of statistical methods (Kendall correlation coefficient, coefficient of determination, simple and multiple) and the extracted results were reached at by using the computer program (SPSS pct v.10). Conclusions of The paper: The research found a set of conclusions which did not prove the existence of an effect of significance in the management of sympathy for the reputation of the organization, which means that the university has not developed specific targets for new ideas, whether they work the personnel or outside the university. an‎d it has not examined the internal environment of the university and their changes and developed their potential with the university, which requires these changes to make continuous improvements to the methods of handling and management to achieve the organization's reputation by meeting the requirements of the creators and achieve the goals and values prevailing in society.