التماثل التنظيمي: منظور معاصر في عملية تعزيز وادراك الهيبة التنظيمية - دراسة تحليلية لعينة من كليات جامعة الكوفة

The research reaches to adopt an exploratory design- three measures of organizational identification Perceived external Prestige and organizational Prestige is used to enhance the conceptual and focus of a sample of colleges of the University of Kufa, formation sample research form (211) individual represents in the University of Kufa. Data were collected from key informants using a research instrument. Returned instruments were analyzed using Structural Equation Modeling through the use of (LISREL 8.54) & statistical package for social sciences (SPSS) version .(11.5). Two major implications are identified in the research. The first is for scholars on the investigation of the link between organizational identification and organizational Prestige and Awareness in colleges a sample of research. The second is for a lecturer to be aware of the need for Promoting organizational identification in line with Perceived external Prestige focus. This will no doubt help to provide knowledge and understanding of the Lecturer of colleges about importance of these variables. The research validates the existing instruments for enhance & Awareness Organizational Prestige, forms focus on organizational identification. The research also finds a strong positive relationship among the three constructs.