85244

57

80

24

This paper revisits the notion of genre and genrelet and invites some extensions to allow for the cases where sub-genres/sub-genrelets occupy different locations along the conventionalisation continuum. Within this particular framework, 385 marriage congratulations/announcements, collected from Syrian and British newspapers, are examined. The analysis shows that the Syrian newspapers use one type to announce marriage and extend congratulations while the British newspapers use three types: a) the marriage announcement, b) the marriage congratulation and announcement, and c) the marriage congratulation. The current research demonstrates how literal translation of a British marriage announcement into Syrian Arabic fails because it violates the Syrian norms of tenor, politeness, discourse and genre. The researcher suggests a model of translation which a) focuses on the importance of knowing the generic conventions of both source and target languages, b) admits that the generic identity of the text influences the translator’s decisions, c) underlines the necessity of reproducing the target text according to the regulations of the target language and the expectations of the target text receiver, d) appreciates that the source and target cultures do not always share identical norms, e) suggests that the more culture-bound the text, the more modifications it requires in translation, and f) gives translators insights into how far they can intervene at the three levels of register, pragmatics and semiotics.

Congratulation or Announcement , Different Norms , Different Cultures

2005

مجله جامعه دمشق -للاداب و العلوم الانسانيه

مجله جامعه دمشق -للاداب و العلوم الانسانيه