ادارة تسويق الخدمات الطبية بالتطبيق علي مشفي الاسد الجامعي باللاذقية و مشفي الباسل بطرطوس

Since the Medical Services System employed in any community is closely related to the social and economic status of the members of the community, we can say that the level of medical services of any community is considered a measure of its social and economic welfare. The paper focuses on the idea of marketing the medical services in the hospitals, and the necessity of the presence of separate directorate for marketing in every hospital to perform the necessary marketing research which is essential for identifying the needs of ill people and their recognized attitudes. It then tries to predict the demand for the medical services and the marketing policies that guarantee provision of the best services and acquisition of new medical devices and equipment, and providing the services that help to satisfy the needs of the ill person.