Inference Role in TV Commercial Advertisements

This research sheds light on the advertisements in general and on commercial advertisements in particular. It tries to explore the role of inference following the integrated typology of inference proposed by (Melchenko,2003) based on Grice s theory of conversational and conventional implicature. This typology is applied on seven commercial advertisements recorded from different international channels. The analysis of these data will show that how advertisers may use different ways to make their message (overt or covert) more persuasive.