Expo2020 Dubai on the journey to achieve theUnited Arab Emirates’ Soft Superpower

This paper presents an analysis of the role and significance of Expo2020Dubai for UAE soft power in connection with the current and future globalstrategic challenges. The New World Order that emerged after the fall ofthe Soviet Union, when President Bush Sr proclaimed a “new world order”at the time of the Gulf War in 1991. Now, we have a stage of global politicaland economic chaos with no grand winners and a greater number of losers.Fast forward 30 years later, in 2021, we need connecting minds, creating afuture that frees the world of wars and political strife, and its promises toeradicate poverty, disease and hunger. The plethora of initiatives may havea positive impact on Asia, but there is also the risk that fierce competitionmay result in unprofitable projects, while the economic slowdown couldcause a decline in funding. Expo2020 Dubai is a great soft power tool, aswell as a contribution to the newly emerging international system.Therefore, the researcher put the main question: what is Expo2020Dubai’ role and significance for UAE soft power strategy and dynamics ofinternational relations.The accepted hypothesis is that Expo2020 Dubai has a greatopportunity to be added value for building a new global order.In order toconduct scientific research, the author used many theoretical methods andtools, including the use of neorealist theory, analysis of constellations ofinterests, or neo-institutional theory. In addition, due to the researcher’sparticipation in many of the processes studied, the work is also based onpersonal experience. In this sense, the research study has scientific as wellas practical importance