The impact of lifestyle on customers decision-making ‎styles ‎ Case Study: Customers carpet in Kermanshah‏ ‏

Lifestyle is a fundamental concept in advertising and applied marketing research and ‎any customer or consumer with a specific decision-making style is associated with ‎different markets and these styles more or less remain constant over the time. The ‎aim of this study is to identify the effect of lifestyle on decision-making style of ‎carpet customers in Kermanshah. The research is conducted through a descriptive-‎survey and data are obtained by distributing questionnaires among 384 carpet ‎customers in Kermanshah. The reliability of the questionnaire has been confirmed ‎by the Cronbach s alpha technique and for data analysis SPSS 16 and Excel are ‎used. The results of this research show that there is a significant impact and ‎relationship among ideal lifestyle and the Perfectionist style, basic price, sensitivity ‎to being modern and fashionable, loyalty to a brand, desire without any planning or ‎premeditated intention