Evaluating of Marketing Strategies of MTN Irancell

Iranʹs mobile services market is triode. on the other words, there are three supplier: MCI, MTN and the new operator has established these days with Raytel. any of this operators try to use best strategy to earn more Customer. In this article we intend to express the marketing strategy that MTN irancell company use. In the meantime, Mr. Jerome McCarthy, provided a theory including ۴P in marketing. in other words Jerome McCarthy introduced marketing Composed of product , price, Place, and promotion. His vision of the product , price, Place and promotion are the factors which play a vital role in marketing and producer can be controlled them. The purpose of this paper is to examine these four marketing factors for MTN And use the SWOT matrix to identify strengths and weaknesses point and the opportunities and threats for penetration in short term, medium term and long term market in competitive markets