Author/Authors
ilhan, ibrahim nevşehir hacı bektaş veli university - tourism faculty, Turkey , çeltek, evrim goziosmanpasa university - zile dinçerler tourism business and hospitality management college, Turkey
Title Of Article
Mobile Marketing: Usage of Augmented Reality in Tourism
شماره ركورد
19698
Abstract
The developing number of applications by smart devices provides an expanding diversity of travel-related services. In the most recent decade, marketers and advertisers have developed more innovative practices to attract consumers. One of these new marketing tools is augmented reality (AR) application with the smart technologies, which is considered as an advertising and new marketing communication instrument that increases awareness and helps get information. The use of augmented reality has unfolded across several sectors in recent years. One in every of the areas of wherever this technology will notice a possible use is that the tourism industry. AR is taken into account extremely vital for promoting in several industries; but, within the tourism industry there exist comparatively few researches and articles despite the very fact that tourism may fine benefit from the applications for these practices. Therefore this study aimed to seeks; 1) To identify the potentials of the AR applications within the tourism industry. 2) To identify the AR applications in several tourism businesses at the tourism industry from the attitude of promoting, for instance hotels, restaurants, museums and transportation.
From Page
581
NaturalLanguageKeyword
Smart Technologies , Augmented Reality , Mobile Communication , Mobile Marketing , Digital Marketing , Tourism Marketing.
JournalTitle
Gaziantep University Journal Of Social Sciences
To Page
599
JournalTitle
Gaziantep University Journal Of Social Sciences
Link To Document