Author/Authors
belkadi, ezzohra université hassan ii - faculté des sciences juridiques, economiques et sociales (fsjes) - laboratoire de recherche en management, information et gouvernances (larmig), Ain Sebaâ, Casablanca , oukarfi, samira université hassan ii - faculté des sciences juridiques, economiques et sociales (fsjes) - laboratoire de recherche en management, information et gouvernances (larmig), Ain Sebaâ, Casablanca
Title Of Article
The children s contribution in family purchase
شماره ركورد
31036
Abstract
In recent decades, children have become key actors in consumption. They act directly oncertain markets by the volume of their purchases and indirectly on other markets by theinfluence they exert on the parents. The purpose of this work is to study the determinants orfactors that explain the contribution of children in the family purchase. Studies have shownthat children s contribution to parents purchasing decisions varies from one family to another.The idea is to identify the factors that explain these differences.
From Page
154
NaturalLanguageKeyword
Child , contribution , socialization , communication , influence , prescription
JournalTitle
Revue Des Études Multidisciplinaires En Sciences Économiques Et Sociales
To Page
166
JournalTitle
Revue Des Études Multidisciplinaires En Sciences Économiques Et Sociales
Link To Document