TOURISM MARKETING ROLE OF PROFESIONAL TOUR GUIDES AND CONTENT ANALYSIS OF IN-SERVICE TRAINING SEMINARS FROM THE PERSPECTIVE OF MARKETING

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This study has focused on determining whether or not the seminars supporting marketing function of guides have been take part in the inservice training seminar programs for Turkish professional tourist guides. Seminar topics of in-service training programs have been elicited by content analysis and It has been determined whether there have been seminar topics related with marketing. Turkish tourist guides are coming from different education levels and models. Using in-service training programs can be seen as a solution opportunity to provide improvement in the tourist guides’ capability of playing the marketing role for destination and national level tourism products. Tourist guides get place in the marketing mix elements and play an important role in tourism marketing. According to the research findings, marketing related seminars have not been given satisfactorily. Being uninformed about marketing, guides will not conduct their marketing missions consciously and professionally. Therefore, seminar topics related with marketing should be placed in every in-service training seminars program

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Tourism , Tourism Marketing , Professional Tourist Guides , Education , In , service training

Journal Of Commerce an‎d Tourism Education Faculty

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Journal Of Commerce an‎d Tourism Education Faculty