• Author/Authors

    ÖZDEMIR BAYRAK, Gökçe Yasar Universitesi - Iktisadi ve Idari Bilimler Fakultesi, Turkey , ADAN, Özge Yasar Universitesi - Meslek Yuksek Okulu, Turkey

  • Title Of Article

    CLASSIFICATION OF DESTINATION SLOGANS IN TERMS OF UNIQUE SELLING PROPOSITIONS

  • شماره ركورد
    42875
  • Abstract
    Slogan is considered to be an essential component of destination branding. Creating a slogan aims to convey a distinctive message to potential customers and consists of phrases about the destination s unique selling propositions. The focus of this study is to examine the classification of slogans for 796 destinations that are found to be the members of DMAI. Identified each slogan among 582 slogans are categorized into 18 thematic categories according to their unique selling propositions aiming to find out the extent which differentiates the competing destination from each other. The results of the study point out the efforts and difficulties in creating a distinctive slogan for destinations since there are many challenging destinations offering more or less similar tourism products and experiences
  • From Page
    61
  • NaturalLanguageKeyword
    destination branding , slogan , destination websites
  • JournalTitle
    Journal Of Commerce an‎d Tourism Education Faculty
  • To Page
    79
  • JournalTitle
    Journal Of Commerce an‎d Tourism Education Faculty
    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=44&DC=42875