MOTIVATION FACTORS OF POTENTIAL ENTREPRENEURS AND A RESEARCH STUDY IN ESKİŞEHİR

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Entrepreneurship, as one of the significant impulsive force in economic and social development of countries, gains a more solid importance when the scope of analysis focuses on women entrepreneurship. Although there are satisfactory research about entrepreneurship and motivation factors in our country, this study examining potential women entrepreneurs‟ motivation factors, is believed to initially fill a significant gap in literature. There is a belief the research results of this study brings a new approach to the policy and programs of private, public and civil organizations. In this context, the research findings were transcribed by inductive analysis of the data reached by in-depth interviews with 13 potential women entrepreneurs. According to the research results, both push and pull motivation factors shape the intention of being entrepreneurship, their self- perception is in accordance with the personality qualifications of entrepreneurs, and their social networks are mostly composed of strong ties.

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Women Entrepreneurs , Potential Entrepreneurs , Push Motivation Factors , Pull Motivation Factors

Ege Academic Review (EAR)

139

Ege Academic Review (EAR)