Author/Authors
GÜLLÜ, Kenan Erciyes Üniversitesi - Turizm Isletmeciliği ve Otelcilik Yüksekokulu - Turizm Isletmeciliği ve Otelcilik Bölümü, Turkey , KACUR, Mustafa Erciyes Üniversitesi - Iletisim Fakültesi - Gazetecilik Bölümü, Turkey
Title Of Article
THE LOCAL TELEVISION PREFERANCES OF AUDIANCE AND PERCEPTUAL DIVERSIFICATION IN TERMS OF DEMOGRAPHICAL CHARACTERISTICS
شماره ركورد
44234
Abstract
This research includes the results of perceptions of the local televisions and the diversifications of the perceptions in audiance minds. The research sample consist to 1000 people in Kayseri. The perceptions are determined by using two groubs statements (15 and 14 statements) by five Likert Scale. According to the demographic characteristics of local television audience, aimed investigating the differences between the perceptions’ level of local televisions audience and the perceptions’ level of television programs variety of local televisions audience by One-Way ANOVA. Depending on demographic characteristics of local television audience find out differences. Research findings considerably contribute to managers to offer service, determine of business politics, so to increase satisfaction levels of local television audience.
From Page
1055
NaturalLanguageKeyword
Local Television Preferences , Perceptual Diversifications , Local Televisions
JournalTitle
Ege Academic Review (EAR)
To Page
1083
JournalTitle
Ege Academic Review (EAR)
Link To Document