Author/Authors
ÖZBEK, Volkan Burhaniye Uygulamalı Bilimler Yüksekokulu - Turizm İşletmeciliği ve Otelcilik Bölümü, Turkey , AKKILIÇ, Mehmet Emin Burhaniye Uygulamalı Bilimler Yüksekokulu - Turizm İşletmeciliği ve Otelcilik Bölümü, Turkey , İLBAN, Mehmet Oğuzhan Balıkesir Üniversitesi - Burhaniye Uygulamalı Bilimler Yüksekokulu - Turizm İşletmeciliği ve Otelcilik Bölümü, Turkey
Title Of Article
A Study on Determining Consumers’ Ethical Perceptions and Intentions Regarding Travel Agents
شماره ركورد
44279
Abstract
This study has three aims. Firstly, it is to determine whether travel agents’ serving their products incomplete, wrong and neutral ( how it should be) changes consumers’ level of perceiving ethical problem or not. Second aim is to determine whether consumers’ general attitudes towards the company and their intention to buy the products of the company have changed or not on presentation of incomplete, wrong and neutral products. The last aim of the study is to determine linear relationships among perceived ethical problem, general attitude towards the company and ethical intentions. The study was conducted on the consumers of travel agent by using face to face questionnaire based on scenario analysis. Participants were determined by convenience sampling. It was found in the result of the study that participants had different levels of ethical problem perceptions in different occasions.Similarly, in different occasions, participants’ general attitude to travel agent and intentions to buy services of travel agent differ. Another finding of the study is that a linear relationship has been determined among the perceived ethical problem, general attitude and intention to buy.
From Page
325
NaturalLanguageKeyword
Marketing ethics , perceived ethical problem , ethical intentions , tourism , travel agent
JournalTitle
Ege Academic Review (EAR)
To Page
338
JournalTitle
Ege Academic Review (EAR)
Link To Document