Author/Authors
nurtaniş velioğlu, meltem bolu abant izzet baysal üniversitesi - iibf - işletme bölümü, Turkey , özbakir umut, meftune bolu abant izzet baysal üniversitesi - iibf - işletme bölümü, Turkey , karsu, süreyya bolu abant izzet baysal üniversitesi - iibf - işletme bölümü, Turkey , çoknaz, dilşad bolu abant izzet baysal üniversitesi - besyo - spor yöneticiliği bölümü, Turkey
Title Of Article
SPIRITUAL MARKETING FOOT STEPS IN ADVERTISING
شماره ركورد
45251
Abstract
The spiritualism associated with good life assumes that people with strong internal resources survive well in moral well-being (Van Dierendonck 2012:685). Researchers study on areas such as marketing, management, psychology, religion, philosophy, nursing, guidance and counseling according the researches of Kale (2004) and (2006), the academicians, publishers and cultural researchers as defined Schneiders (1989), in recent years have focused on the concept of spirituality. The aim of the research is to to reveal the meanings and differences of the basic motivational items in meeting of the needs. The starting point of this research is to determine in what areas of marketing the spirituality that finds studies in different disciplines in the world and how they are located. The purpose of research from this point is to clarify the concept of spirituality, which is primarily dealt with at a universal level; and to see whether spiritual items are included in advertisement in Turkey and lighting the advanced marketing strategies.
From Page
129
NaturalLanguageKeyword
Spirituality , Spiritual Marketing , Advertising , Documentary Analysis , Qualitative Research
JournalTitle
Abant Sosyal Bilimler Dergisi
To Page
148
JournalTitle
Abant Sosyal Bilimler Dergisi
Link To Document