GRAPHIC DESIGN IN INFORMAL COMMUNICATION CHANNELS

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Rapid dissemination of mass media and the production of millions of messages every day have led to a wide range of target groups and many business areas that will provide the easiest, fastest and most successful means of reaching this target audience. However, it has become dangerous for both the commercial and human scientists to become insensitive to the persistent message bombardment of the target individual through numerous channels. Commercial companies have entered multi- dimensional research with the aim of how to regain humanity and increase sales, and with the aim of determining the new location of human beings in the complexity of the changing role and status of social scientists. Methods such as informal communication have emerged in line with the requirements of the age. The product marketed is not just commercial commodity, but the way of thinking, behavior, and so on. As well as the mental dimension. The selection of the media used in the promotion of all these products, the effective methods in marketing, the psychological and physiological factors affecting the perceptions of the people are the main aim of this research. The method of research is documentary screening. Human and communication types and marketing strategies have been identified and classified. Thus, the importance of graphic design products used in directing and direct marketing methods is emphasized and the linkage of the target kits that are tried to be achieved with these products is emphasized. Marketing strategies and market researches show that the negative trend seen in sales is due to the lost human factor. In informal communication channels and in the new media, the icons have an important place. Therefore, graphic design, which creates and implements themselves, plays a new important role.

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Communication , Graphic Design , New Media

Abant İzzet Baysal Üniversitesi Eğitim Fakültesi Dergisi

2446

Abant İzzet Baysal Üniversitesi Eğitim Fakültesi Dergisi