DocumentCode
1027176
Title
Technical and marketing aggressiveness and the effectiveness of research and development
Author
Brockhoff, Klaus ; Pearson, Alan
Author_Institution
Inst. for Res. in Innovation, Kiel Univ., Germany
Volume
39
Issue
4
fYear
1992
fDate
11/1/1992 12:00:00 AM
Firstpage
318
Lastpage
324
Abstract
It is argued that the degree of technical and marketing aggressiveness has an impact on the performance of a firm. The reasons for this are explored drawing upon a number of recent research studies. The conclusions are that these two dimensions, which are identifiable in practice, are useful descriptors of important organizational characteristics and as such provide information for managerial decisions
Keywords
marketing; research and development management; development; marketing aggressiveness; research; technical aggressiveness; Companies; Engineering management; Engineering profession; Innovation management; Mathematical model; Microcomputers; Research and development; Technological innovation;
fLanguage
English
Journal_Title
Engineering Management, IEEE Transactions on
Publisher
ieee
ISSN
0018-9391
Type
jour
DOI
10.1109/17.165413
Filename
165413
Link To Document