DocumentCode
1034348
Title
Paid search [search engines]
Author
Jansen, Bernard J.
Author_Institution
Coll. of Inf. Sci. & Technol., Pennsylvania State Univ., University Park, PA
Volume
39
Issue
7
fYear
2006
fDate
7/1/2006 12:00:00 AM
Firstpage
88
Lastpage
90
Abstract
With paid search, the content provider, search engine, and user have mutually supporting goals. With paid or sponsored search, content providers pay Web search engines to display sponsored links in response to user queries alongside the algorithmic links, also known as organic or nonsponsored links
Keywords
Internet; search engines; Web search engine; algorithmic links; content provider; nonsponsored links; organic link; paid search; Advertising; Cost accounting; Displays; Search engines; Target tracking; Traffic control; Uniform resource locators; User interfaces; Web search; search; web technologies;
fLanguage
English
Journal_Title
Computer
Publisher
ieee
ISSN
0018-9162
Type
jour
DOI
10.1109/MC.2006.243
Filename
1657919
Link To Document