DocumentCode
1055731
Title
Videotex as a Marketing Problem
Author
Meyer, Philip
Author_Institution
School of Journalism, Univ. of North Carolina, Chapel Hill, NC
Volume
1
Issue
2
fYear
1983
fDate
2/1/1983 12:00:00 AM
Firstpage
306
Lastpage
308
Abstract
The capability for creating a service and the willingness of customers to pay for that service are not always related. Videotex is now in the transition from being driven by technology to being driven by the marketplace. As a new medium of communications, it will not create information, but it may add value to existing information by providing speed, selection, and interactivity. The degree to which the market will support that added value remains to be determined.
Keywords
Business economics; Teletext/Videotex; Costs; Europe; History; Home computing; Humans; IEEE news; Protocols; Storms; TV; Videotex;
fLanguage
English
Journal_Title
Selected Areas in Communications, IEEE Journal on
Publisher
ieee
ISSN
0733-8716
Type
jour
DOI
10.1109/JSAC.1983.1145931
Filename
1145931
Link To Document