Teaching Old Dogs New Tricks: The Effectiveness of Community-Based Social Marketing on Energy Conservation for Sustainable University Campuses

Author

Aronoff, J. ; Champion, B. ; Lauer, C. ; Pahwa, Anil

Author_Institution

Emory Univ., Atlanta, GA, USA

Volume

11

Issue

1

fYear

2013

fDate

Jan.-Feb. 2013

Firstpage

30

Lastpage

38

Abstract

The paper presents a community-based social marketing (CBSM) study that was conducted at Kansas State University (KSU) to determine potential strategies to decrease energy consumption on college campuses. The study was supported by a National Science Foundation (NSF) Research Experience for Undergraduates (REU) project, “Earth, Wind, and Fire: Sustainable Energy for the 21st Century.” The ultimate goal of this research is to establish an effective campaign to make KSU a more sustainable community while ensuring that the needs and concerns of individuals-specifically, laboratory scientists-on campus are addressed as well. This approach to sustainability has the capability of motivating and empowering building users and managers to not only make KSU´s campus more sustainable but also to stretch beyond the boundaries of the university in the future.

Keywords

buildings (structures); educational institutions; energy conservation; societies; Kansas State University; community based social marketing; effective campaign; energy conservation; energy consumption; sustainable community; sustainable university campuses; Buildings; Educational institutions; Energy conservation; Energy management; Laboratories; Power system planning; Social network services;

fLanguage

English

Journal_Title

Power and Energy Magazine, IEEE

Publisher

ieee

ISSN

1540-7977

Type

jour

DOI

10.1109/MPE.2012.2225234

Filename

6400336