• DocumentCode
    1136895
  • Title

    Challenge to Management: Blending Public Relations into the Marketinig Mix

  • Author

    Weck, Egon E.

  • Volume
    7
  • Issue
    3
  • fYear
    1979
  • Firstpage
    12
  • Lastpage
    15
  • Abstract
    This publication contains reprint articles for which IEEE does not hold copyright. Full text is not available on IEEE Xplore for these articles.
  • fLanguage
    English
  • Journal_Title
    Engineering Management Review, IEEE
  • Publisher
    ieee
  • ISSN
    0360-8581
  • Type

    jour

  • DOI
    10.1109/EMR.1979.4306752
  • Filename
    4306752
    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=49&DC=1136895