DocumentCode
115145
Title
Research on intellectual property management for ‘Technology Branding’
Author
Kamijo, Yukiko ; Sugimitsu, Kazunari
Author_Institution
Grad. Program in Syst. for Intellectual Creation, Kanazawa Inst. of Technol., Toyo, Japan
fYear
2014
fDate
27-31 July 2014
Firstpage
1354
Lastpage
1367
Abstract
In this study, we investigated some cases how to brand the technology held by manufacturers, and how to maximize the value of their goods and services. We also investigated the intellectual property management for "Technology Branding". In particular, The method of "Technology Branding" utilizing intellectual property law by global companies will be described.
Keywords
globalisation; industrial property; technology management; value engineering; global companies; intellectual property law; intellectual property management; technology branding; value maximization; Companies; Intellectual property; Licenses; Manufacturing; Technological innovation; Visualization;
fLanguage
English
Publisher
ieee
Conference_Titel
Management of Engineering & Technology (PICMET), 2014 Portland International Conference on
Conference_Location
Kanazawa
Type
conf
Filename
6921039
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