• DocumentCode
    1177627
  • Title

    Industrial marketing research

  • Author

    Yates, R.C.

  • Volume
    16
  • Issue
    5
  • fYear
    1970
  • fDate
    5/1/1970 12:00:00 AM
  • Firstpage
    169
  • Lastpage
    170
  • Abstract
    Many people in industry remain unaware of the value of marketing research; yet, if properly carried out, it can add just as much to a company´s profits as product research, and can help to avoid many pitfalls into which companies might otherwise fall.
  • fLanguage
    English
  • Journal_Title
    Electronics and Power
  • Publisher
    iet
  • ISSN
    0013-5127
  • Type

    jour

  • DOI
    10.1049/ep.1970.0159
  • Filename
    5179464
    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=49&DC=1177627