Domestic load building. A few suggestions upon propaganda work

The object of this paper is to show in a simple manner some of the channels open to electric supply undertakings for securing the domestic load. As conditions differ in almost every district, the subject must be approached from a different angle in each case. In certain districts it might be fatal to adopt a too progressive attitude, and one must therefore lead up to the point by suggestion; in others it may be found desirable to combine the development scheme, such as an educative campaign by actual demonstration, with Press and other advertisements. These methods are briefly discussed and reference is made to the value of the load to the undertaking, and the various proportions it can take. A skeleton scheme of one year´s campaign is put forward, and, in view of the decision of certain authorities to embark upon this development, it is hoped that the remarks may be of interest. The fundamental essentials on the question to tariffs, load characteristics, hire of appliances, etc., are discussed, and a chart showing one week´s demand of a housing estate, where cookers, heaters, etc., are installed, is given. The advantage of an electrically equipped household to the consumer and its appeal to women, also the assistance given by the latter in achieving the object, are referred to.