• DocumentCode
    1291618
  • Title

    Your job depends on marketing

  • Author

    Clifford, R.F.

  • Author_Institution
    ICFC Training & Management Consultants Ltd., Windsor, UK
  • Volume
    25
  • Issue
    8
  • fYear
    1979
  • fDate
    8/1/1979 12:00:00 AM
  • Firstpage
    558
  • Lastpage
    561
  • Abstract
    Marketing is far too important just to leave to the marketing people, because the way a company markets its products or services directly affects its prospects of profitable survival. Therefore an understanding of the basic components of marketing is important to all of us. Our jobs depend on it
  • fLanguage
    English
  • Journal_Title
    Electronics and Power
  • Publisher
    iet
  • ISSN
    0013-5127
  • Type

    jour

  • DOI
    10.1049/ep.1979.0332
  • Filename
    5197796
    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=49&DC=1291618