DocumentCode
1304440
Title
Who owns... the brand? [Manufacturing Ownership]
Author
Betts, B.
Volume
5
Issue
11
fYear
2010
Firstpage
54
Lastpage
56
Abstract
Counterfeiting has been around for millennia, but technology and globalisation mean that it now poses greater threats to the manufacturer than ever before. The article looks on the growing challenge of avoiding counterfeiters.
Keywords
fraud; industrial property; marketing; brand ownership; counterfeiting;
fLanguage
English
Journal_Title
Engineering & Technology
Publisher
iet
ISSN
1750-9637
Type
jour
Filename
5557679
Link To Document