• DocumentCode
    1319733
  • Title

    Online Experiments: Practical Lessons

  • Author

    Kohavi, Ron ; Longbotham, Roger ; Walker, Toby

  • Volume
    43
  • Issue
    9
  • fYear
    2010
  • Firstpage
    82
  • Lastpage
    85
  • Abstract
    When running online experiments, getting numbers is easy; getting numbers you can trust is hard.
  • Keywords
    Internet; data handling; statistical analysis; data trap identification; online experiment; statistical formulas limitation; Internet; Online services; Performance evaluation; Statistical analysis; Web and internet services; Web sites; Data traps; Online experiments; Statistical integrity constraints; Web technologies;
  • fLanguage
    English
  • Journal_Title
    Computer
  • Publisher
    ieee
  • ISSN
    0018-9162
  • Type

    jour

  • DOI
    10.1109/MC.2010.264
  • Filename
    5569061
    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=49&DC=1319733