Today´s style guide: trusted tool with added potential

Style guides, the primary tool of technical editors, are as important as ever; actually, their increased uses and benefits can redefine the activities of editors. Specifically, style guides can be used to train new employees, to generate buy-in of subject-matter experts, and to define the process flow of document and product generation. Additionally, because they have the potential to control many style decisions and to integrate a variety of skills, computer-driven styles and Web style guides reinforce these increased uses and benefits and suggest the emergence of even more. Thus technical editors´ roles may be expanded to include additional training functions, new marketing dimensions, and innovative research in multimedia design and development