II Social problems and interfaces

EFT systems offer businesses and individuals a new set of alternatives for conducting their financial transactions. As with any new product or service, success will depend on consumer acceptance in the marketplace. In seeking this success, EFT has to contend with three barriers: regulation, economies of scale, and consumer attitudes. None of these barriers are insurmountable, but they are all sufficiently serious that potential service providers must take them into account in their planning.