Most are hardened skeptics, yet production workers may be guided to higher productivity and greater job satisfaction

What makes workers want to do a good job? The answer, if indeed one relatively straightforward explanation can be found, has thus far proved most elusive. However, elaborate theories, often extrapolated from seemingly successful case histories, abound. Money, promotions, status symbols, working conditions, peer-group pressure, pride, teamwork, enrichment programs¿ all have been thought to provide the key, yet each is but a single dimension of an intriguing social and political landscape that shapes attitudes and thereby individual actions.