Corporate identity for iconic interface design: The graphic design perspective

The term corporate identity program is well-known in the graphic design field, which has applied the approach to the traditional areas of stationery, vehicle identification, signage, and other forms of complex communication. It is argued that this approach should be extended to the design of screens, especially for high-resolution, iconic, multiwindow interfaces. Typography, symbolism, and color are discussed from this perspective, and three case studies, namely, the Xerox Star, the Apple Lisa, and the Intran Metaform system, are examined.