• DocumentCode
    1434667
  • Title

    Using data mining methods to build customer profiles

  • Author

    Adomavicius, Gediminas ; Tuzhilin, Alexander

  • Author_Institution
    Courant Inst. of Math. Sci., New York Univ., NY, USA
  • Volume
    34
  • Issue
    2
  • fYear
    2001
  • fDate
    2/1/2001 12:00:00 AM
  • Firstpage
    74
  • Lastpage
    82
  • Abstract
    This paper describes 1:1 Pro system which constructs personal profiles based on customers´ transactional histories. The system uses data mining techniques to discover a set of rules describing customers´ behavior and supports human experts in validating the rules
  • Keywords
    data mining; financial data processing; 1:1 Pro system; data mining; personal profiles; transactional histories; Books; Collaboration; Customer profiles; Data mining; Data models; Decision making; Demography; History; Humans; Recommender systems;
  • fLanguage
    English
  • Journal_Title
    Computer
  • Publisher
    ieee
  • ISSN
    0018-9162
  • Type

    jour

  • DOI
    10.1109/2.901170
  • Filename
    901170
    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=49&DC=1434667