• DocumentCode
    1446599
  • Title

    Mobile Phones and Outdoor Advertising: Measurable Advertising

  • Author

    Quercia, Daniele ; Lorenzo, Giusy Di ; Calabrese, Francesco ; Ratti, Carlo

  • Author_Institution
    Comput. Lab., Univ. of Cambridge, Cambridge, UK
  • Volume
    10
  • Issue
    2
  • fYear
    2011
  • Firstpage
    28
  • Lastpage
    36
  • Abstract
    A system for measuring audiences of outdoor advertising in specific areas is based on the combination of mobile phone location estimations with Internet listings of social events.
  • Keywords
    Internet; advertising data processing; mobile computing; mobile handsets; social sciences computing; Internet listing; measurable advertising; mobile phone location estimation; outdoor advertising; social event; Advertising; Internet; Marketing and sales; Mobile communication; Mobile handsets; advertising; mobile computing; pervasive computing;
  • fLanguage
    English
  • Journal_Title
    Pervasive Computing, IEEE
  • Publisher
    ieee
  • ISSN
    1536-1268
  • Type

    jour

  • DOI
    10.1109/MPRV.2011.15
  • Filename
    5710864
    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=49&DC=1446599