Book interview

There are thousands of business books out there. But very few attempt to apply scientific structures to the way we organise out corporate thinking. andrea Kates??s model ?? the `business genome?? approach ?? goes in search of answers, not through rehashing self-help paradigms, but by emulating ambitious `big thinking?? such as the human Genome Project. Talking with Kates, she says: ??It is a new way to look at business strategy, translated into a practical, step-by-step process for getting businesses (and other organisations) `unstuck??: to discover sources of sustainable revenues and tap into untapped customer opportunities.??