DocumentCode
1473426
Title
Bringing Content Awareness to Web-Based IDTV Advertising
Author
Redondo, Rebeca P Díaz ; Vilas, Ana Fernández ; Arias, José Juan Pazos ; Cabrer, Manuel Ramos ; Solla, Albert Gil ; Duque, Jorge García
Author_Institution
Dept. of Telematics Eng., Univ. of Vigo, Pontevedra, Spain
Volume
42
Issue
3
fYear
2012
fDate
5/1/2012 12:00:00 AM
Firstpage
324
Lastpage
333
Abstract
In the new technological context of interactive digital (IDTV), traditional TV spots are expected to be replaced by interactive applications. In this paper, we propose a new TV advertising architecture inspired by the philosophy and business models of online advertising. Personalization and content awareness are the two mainstays of our approach that allow advertisers to have more efficient campaigns focused on a targeted audience.
Keywords
advertising; digital television; interactive systems; ubiquitous computing; Web-based IDTV advertising; business models; content awareness; interactive digital TV; online advertising; traditional TV spots; Advertising; Business; HDTV; Internet; Ontologies; Semantics; Content awareness; interactive digital TV (IDTV); personalization; sponsored advertising;
fLanguage
English
Journal_Title
Systems, Man, and Cybernetics, Part C: Applications and Reviews, IEEE Transactions on
Publisher
ieee
ISSN
1094-6977
Type
jour
DOI
10.1109/TSMCC.2011.2114344
Filename
5732711
Link To Document