• DocumentCode
    1537397
  • Title

    Rhetoric+typography: creative interaction in modern communication

  • Author

    Trummel, Paul

  • Author_Institution
    San Jose State Univ., CA, USA
  • Volume
    31
  • Issue
    3
  • fYear
    1988
  • fDate
    9/1/1988 12:00:00 AM
  • Firstpage
    124
  • Lastpage
    129
  • Abstract
    As the means by which written communication is conveyed, typography is in many respects analogous to classical rhetoric. The elements of persuasion, emotion and pleasure, balance, perception, dynamics, style, form, and shape are discussed as they apply to both the concept being communicated and the typographic medium
  • Keywords
    publishing; technical presentation; balance; dynamics; emotion; form; modern communication; perception; persuasion; pleasure; rhetoric; shape; style; typography; written communication; Art; Graphics; Image reconstruction; Memory management; Printing; Public speaking; Rhetoric; Shape; Subspace constraints; Technological innovation;
  • fLanguage
    English
  • Journal_Title
    Professional Communication, IEEE Transactions on
  • Publisher
    ieee
  • ISSN
    0361-1434
  • Type

    jour

  • DOI
    10.1109/47.7818
  • Filename
    7818
    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=49&DC=1537397