Promotion of Cultural Heritage: Bronzes of Riace in a Cross-Media Approach

Calabria is a region characterized by a rich cultural heritage, coming from ancient Magna Graecia, which, so far, is not fully exploited. The aim of this paper is to present a cross-media approach to diffusion of cultural heritage. In particular, we analyze the case study of Bronzes of Riace and the access to this finding by using 3 different media: Web, mobile devices (i.e. iPod and PDA) and stereoscopy technologies. Cultural heritage promoted by this approach allows user to live a more immersive and exciting experience. It can stimulate him to physically visit the place where the findings are preserved, promoting the local resources and attracting new tourism flows.