Explaining the Role of Trust in Cloud Service Acquisition

Effective digital identity management system is a critical enabler of cloud computing, since it supports the provision of the required assurances to the transacting parties. Such assurances sometimes require the disclosure of sensitive personal information. Given the prevalence of various forms of identity abuses on the Internet, a re-examination of the factors underlying cloud services acquisition has become critical and imperative. In order to provide better assurances, parties to cloud transactions must have confidence in service providers´ ability and integrity in protecting their interest and personal information. Thus a trusted cloud identity ecosystem could promote such user confidence and assurances. Using a qualitative research approach, this paper explains the role of trust in cloud service acquisition by organizations. The paper focuses on the processes of acquisition of cloud services by financial institutions in Ghana. The study forms part of comprehensive study on the monetization of personal Identity information.