Research on trust risk of P2P E-commerce

P2P e-commerce develops gradually as one kind of emerging e-commerce pattern. The question on influencing e-commerce activity´s trust and the risk is also taken seriously for the people day by day. This paper embarked from the P2P e-commerce´s superiority and challenge, and discussed the risk issue that P2P e-commerce should be faced with. It proposed some preventive measures to trust risk of P2P e-commerce and presented an adaptive trust model for P2P electronic communities. By strengthening the trust of P2P network system, building an adaptive trust model, and perfecting the effective industry standards and legal environment, the risk of expectations would reduce, and people´s confidence in P2P e-commerce would enhance in a certain extent.