Project Initiation for Telemedicine Services under the Lens of Alternative Business Models

This study investigates telemedicine as a collaborative technology innovation in healthcare organizations. We use the collaborative ontology [17] inspiring this mini-track to describe our instantiation of telemedicine, namely telestroke services. We discuss how the telestroke project initiation process is managed and how this process impacts the overall success of the telemedicine programs through the lens of three distinct telemedicine business models. We provide insights on the effects of the varying business models focusing on commonalities and differences in project initiation phase. We base our findings on a multi-case qualitative data set.