Research on Service Positioning of Supply Chain Enterprises

This paper describes diverse supply chain enterprises from a different point of view-service positioning. Supply chain covers from transportation, storage, produce, distribution processing, information management, service plan and integration, to consultation. On basis of that, it´s necessary for every supply chain enterprise to identify self-positioning in market competition, which, for example, includes selection on targeting area, operational commodity category and service program together with its level of difficulty. The factors affecting service positioning of supply chain enterprises and its possible trends are discussed in this article. In addition, the article reveals the fact that the precise positioning is the crucial issue needed to be considered by our domestic supply chain enterprises, the result of which may exert great impact on the competitive advantages and sustainable development of supply chain enterprises.