Notice of RetractionA survey on conservation-conscious consumption behavior of college students & educational solutions and enlightenments

Notice of Retraction

After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.

We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.

The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.

The construction of conservation-conscious society not only refers to the conservation of producing, that is conservation-conscious production behavior, but also includes the conservation of consuming, that is conservation-conscious consumption behavior (CCCB). This paper takes an empirical analysis on CCCB of college students (including conservation-conscious purchase behavior and conservation-conscious utilization behavior) from questionnaire. At first, the different factors between conservation-conscious college students and non-conservation — conscious ones are concentrated, then we discuss whether we could apply them to predict the CCCB tendency of college students. At the end of this paper, several solutions and enlightenments on education will be put forward.