IT acceptance by nurses in Morocco: Application of Technology Acceptance Model

This communication aims to identify factors influencing Information Technology (IT) acceptance by nurses in Morocco. It is based on the Technology Acceptance Model (TAM) [1] to which “Trust” and “Image”, two additional constructs, where added. The study concerned 250 nurses working in health public and private organizations located in Agadir city. It represents almost 63% of the target population (400 nurses). Results showed that the proposed model explained 44.1% of total variance in the intention to accept IT by nurses. They also revealed that Perceived Usefulness, Attitude and Image influenced significantly the nurses´ intention to accept IT. However, influences of Perceived Ease Of Use and Trust on this intention were less significant.