Notice of RetractionMarketing innovation based on E-commerce

Notice of Retraction

After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.

We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.

The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.

In recent years strategic planners have come to realize that, in line with the marketing concepts, mission statements must be customer-oriented, since the customers have been dealing with the firm actually. Under the background of Ecommerce, traditional marketing is challenged to a large degree. Based on the Customer Life Cycle and Extended Marketing Mix (7Ps) Model, this paper attempts to explore the phenomenon that customer experience is the critical issue related to the marketing innovation. Samsung´s Website performance is then analyzed to make some essential suggestions for the online marketing. In this customer-centric and electronic marketing, the key to success is concluded as the intensified customer links and advanced technologies as well.