DocumentCode
1633134
Title
Notice of Retraction
Research on agile marketing for the modern enterprise information technology
Author
Yan, Zheng Shu
Author_Institution
Ningbo City College of Vocational Technology, Ningbo, China
fYear
2011
Firstpage
1
Lastpage
3
Abstract
Notice of Retraction
After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.
We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.
The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.
With the rapid development of e-commerce in China, many enterprises have an urgent need on how to carry on the effective marketing management under the e-business environment. The author proposes that a new information platform which can help the enterprise to realize the effective agile marketing through a number of enterprise marketing management research and analysis, so is to maintain and improve the competitiveness of enterprises in a changing market environment.
After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.
We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.
The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.
With the rapid development of e-commerce in China, many enterprises have an urgent need on how to carry on the effective marketing management under the e-business environment. The author proposes that a new information platform which can help the enterprise to realize the effective agile marketing through a number of enterprise marketing management research and analysis, so is to maintain and improve the competitiveness of enterprises in a changing market environment.
Keywords
Buildings; Companies; Customer services; Databases; Monitoring; Process control; Electronic commerce; Enterprise informationization construction; Marketing process control; agile marketing;
fLanguage
English
Publisher
ieee
Conference_Titel
E -Business and E -Government (ICEE), 2011 International Conference on
Conference_Location
Shanghai, China
Print_ISBN
978-1-4244-8691-5
Type
conf
DOI
10.1109/ICEBEG.2011.5881566
Filename
5881566
Link To Document