• DocumentCode
    1636051
  • Title

    Notice of Retraction
    Research on customer relationship management for small and medium-sized enterprise based on implementation strategies

  • Author

    Min, Li ; Hui, Zong ; Xuwen, Guo

  • Author_Institution
    Economic and management department Henan Institute of Science and Technology Xinxiang, China
  • fYear
    2011
  • Firstpage
    1
  • Lastpage
    4
  • Abstract
    Notice of Retraction

    After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.

    We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.

    The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.

    This paper concentrates on the research of customer relationship management system of small and medium-sized enterprises. It elaborates the definition and role of small and medium-sized enterprises as well as the connotation of customer relationship management (CRM). On this basis, this paper makes it explicit the positive impact of customer relationship management system on the development of small and medium-sized enterprises. It also analyzes the frequently asked questions the small and medium-sized enterprises meet with while implementing customer relationship management, and raises the corresponding solution strategies.
  • Keywords
    Business process re-engineering; Customer relationship management; Economics; Industries; Marketing and sales; Personnel; customer relationship management; implement; small and medium-sized enterprises;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    E -Business and E -Government (ICEE), 2011 International Conference on
  • Conference_Location
    Shanghai, China
  • Print_ISBN
    978-1-4244-8691-5
  • Type

    conf

  • DOI
    10.1109/ICEBEG.2011.5881696
  • Filename
    5881696