Notice of RetractionResearch on virtual community construction of e-commerce in the perspective of customers´ trust

Notice of Retraction

After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.

We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.

The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.

Lack of customer´s trust is one of the important factors to impede China´s e-commerce development. How to improve e-commerce trust is the common concern of academics, government and enterprises. The virtual community for customer´s e-commerce enterprises is an important way to gain customers trust. Through technologies with high security, convenience and sociality, a virtual community can satisfy customer´s demand of information safety, convenient operation needs and social needs, in order to win customers trust.