DocumentCode
1665687
Title
Notice of Retraction
Offering servitization: Motivation, hierarchical division and classification of terms from a view of marketing
Author
Meng, Hui-xia ; Chen, Qi-jie ; Wang, Li-juan
Author_Institution
School of Economics and Business Administration, Shanxi University, Taiyuan, China
fYear
2011
Firstpage
1
Lastpage
4
Abstract
Notice of Retraction
After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.
We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.
The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.
In service economy era, servitization has been a worldwide trend in manufacturing. As the core action of marketing, exchange determines the motivation and hierarchical division of offering servitization. According to main factors of exchange, this paper gives a hierarchical division of the concept of servitization, and classifies different terms that describe the phenomenon in the field of marketing according to the evolution of the relationship between product and service, the process and result of servitization.
After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.
We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.
The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.
In service economy era, servitization has been a worldwide trend in manufacturing. As the core action of marketing, exchange determines the motivation and hierarchical division of offering servitization. According to main factors of exchange, this paper gives a hierarchical division of the concept of servitization, and classifies different terms that describe the phenomenon in the field of marketing according to the evolution of the relationship between product and service, the process and result of servitization.
Keywords
Business; Economics; Educational institutions; Finance; Industries; Manufacturing; Radio frequency; Manufacturing; exchange; marketing; offering servitization;
fLanguage
English
Publisher
ieee
Conference_Titel
E -Business and E -Government (ICEE), 2011 International Conference on
Conference_Location
Shanghai, China
Print_ISBN
978-1-4244-8691-5
Type
conf
DOI
10.1109/ICEBEG.2011.5884509
Filename
5884509
Link To Document