Marketing lessons learned from a Complementary Power Industry 2000 IEEE Applied Power Electronics Conference (APEC 2000)

Author

Papermaster, Barry

Author_Institution

Network Products Group-Power Syst., Lucent Technol., Mesquite, TX, USA

Volume

1

fYear

2000

fDate

6/22/1905 12:00:00 AM

Firstpage

70

Abstract

Appropriate marketing tools and techniques can provide dramatic and measurable success in achieving selling objectives. Actual case studies drawn from the UPS (uninterruptible power supply) industry illustrate the use of the marketing principles, including customer analysis, results analysis and planning, measurable and meaningful goals, cost/result quantification and creativity. The case studies include direct mail, electronic marketing, trade show marketing and distributor marketing campaigns

Keywords

marketing; power supply circuits; uninterruptible power supplies; UPS industry; case studies; cost/result quantification; creativity; customer analysis; direct mail; distributor marketing campaigns; electronic marketing; marketing principles; marketing techniques; marketing tools; selling objectives; trade show marketing; uninterruptible power supply; Appropriate technology; Area measurement; Marketing and sales; Paper technology; Power electronics; Power measurement; Power supplies; Power system analysis computing; Power system planning; Uninterruptible power systems;

fLanguage

English

Publisher

ieee

Conference_Titel

Applied Power Electronics Conference and Exposition, 2000. APEC 2000. Fifteenth Annual IEEE

Conference_Location

New Orleans, LA

Print_ISBN

0-7803-5864-3

Type

conf

DOI

10.1109/APEC.2000.826085

Filename

826085